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Below is an in-depth analysis and side-by-side comparison of Weichert Real Estate vs ERA Franchise Systems LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $62,500 - $324,700 | $27,350 - $432,550 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 6% | 6% of gross revenue |
Advertising Fee | 2% | 2% ($362.00 minimum/$1,259 maximum for Main Office and $362.00 minimum/$895.00 maximum for Branch) |
Year Founded | 1969 | 1971 |
Year Franchised | 2000 | 1972 |
Term Of Agreement | 7 years | 10 years |
Term Of Agreement | 7 years | 10 years |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Classroom Training: 28.25 hours Additional Training: Annual conference; quarterly workshops (local) | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations |
Marketing | Co-op Advertising National Media Regional Advertising Social media Email marketing | Ad slicks, National media, Regional advertising |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
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International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
Since its founding in 1971, ERA has helped homebuyers, sellers and renters with all their real estate needs. In addition to listing homes and providing other brokerage services, the company provides such special services as utility transfer, connection and disconnection.