Weichert Real Estate vs MARS Real Estate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Weichert Real Estate vs MARS Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Weichert Real Estate Franchise
MARS Real Estate Franchise
Investment $62,500 - $324,700$250,000 - $550,000
Franchise Fee $25,000N/A
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 19692004
Year Franchised 20002006
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee $1K-


Business Experience Requirements

 
Weichert Real Estate Franchise
MARS Real Estate Franchise
Experience --

Financing Options

 
Weichert Real Estate Franchise
MARS Real Estate Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Weichert Real Estate Franchise
MARS Real Estate Franchise
Training Classroom Training: 28.25 hours Additional Training: Annual conference; quarterly workshops (local) -
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform-
Marketing Co-op Advertising National Media Regional Advertising Social media Email marketing-
Operations 10% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 5

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Weichert Real Estate Franchise
MARS Real Estate Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Weichert Real Estate

Weichert, Realtors opened in 1969 with a single office. Jim Weichert opened his first real estate office in Chatham, New Jersey,  He began franchising in 2000, and today the company is based in Morris Plains, New.Jersey. Franchisees help customers buy and sell both residential and commercial real estate, and streamline the delivery of mortgages and home and title insurance.

"Entrepreneur

#285 in Franchise 500 for 2020.
#337 in Franchise 500 for 2021.


About MARS Real Estate

Innovative concept combines world-class technology with quality customer experience. Proprietary lifestyle matching software connects consumers with properties. Agents more effective due to efficient marketing system.