Realty Executives vs Real Living Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Realty Executives vs Real Living including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Realty Executives Franchise
Real Living Franchise
Investment $23,500 - $171,000$3,000 - $80,000
Franchise Fee $1,000 - $50,000$2,500 - $80,000
Royalty Fee Varies5%
Advertising Fee Varies-
Year Founded 19651976
Year Franchised 19731981
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee --


Business Experience Requirements

 
Realty Executives Franchise
Real Living Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Realty Executives Franchise
    Real Living Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Realty Executives Franchise
    Real Living Franchise
    Training Classroom Training: 13.25 hours Additional Training: Ongoing training available via webinars, training center, annual conference -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Ad Templates National Media Regional Advertising Social media Website development Email marketing Co-op advertising
    Operations 25% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    Absentee ownership of franchise is NOT allowed.


    Expansion Plans

     
    Realty Executives Franchise
    Real Living Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Realty Executives

    The “spirit” of REALTY EXECUTIVES can best be described as the special spark we all have in common. Do you have “that Spark?” Back in 1965, that spark took the form of an idea that started this very company. Today, it lives on in integrity, leadership and ingenuity in every office around the world. It drives us, inspires us and motivates us to achieve new levels of success. You have that spark. And here at REALTY EXECUTIVES, it can light your way to a very bright future. There’s nothing like the feeling of being in charge of your own destiny. There’s a sense of confidence in knowing that your only limitations are the ones you place on yourself. At REALTY EXECUTIVES, we never want you to lose that feeling. Our company is designed to support your efforts so you have more time to do what you do best - buy and sell real estate. It’s the best of both worlds. You’ll always feel like you’re in charge of your own destiny but you’ll never feel like you're going it alone.

    About Real Living

    With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
    Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. Real Living Real Estate earned a record 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate. Visit www.RealLiving.com