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Updated RecentlyRealty Executives vs Coldwell Banker Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Realty Executives vs Coldwell Banker including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $171,000 | $23,500 - $70,100 |
| Franchise Fee | $1,000 - $50,000 | $13,000 - $25,000 |
| Royalty Fee | Varies | 6% |
| Advertising Fee | Varies | 2% |
| Year Founded | 1965 | 1906 |
| Year Franchised | 1973 | 1982 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | - | Varies |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | Yes/Yes |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Classroom Training: 13.25 hours Additional Training: Ongoing training available via webinars, training center, annual conference | Ongoing training at other locations & via the Internet |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | Ad slicks, National media, Regional advertising |
| Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Realty Executives
The “spirit” of REALTY EXECUTIVES can best be described as the special spark we all have in common. Do you have “that Spark?” Back in 1965, that spark took the form of an idea that started this very company. Today, it lives on in integrity, leadership and ingenuity in every office around the world. It drives us, inspires us and motivates us to achieve new levels of success. You have that spark. And here at REALTY EXECUTIVES, it can light your way to a very bright future.
There’s nothing like the feeling of being in charge of your own destiny. There’s a sense of confidence in knowing that your only limitations are the ones you place on yourself. At REALTY EXECUTIVES, we never want you to lose that feeling. Our company is designed to support your efforts so you have more time to do what you do best - buy and sell real estate. It’s the best of both worlds. You’ll always feel like you’re in charge of your own destiny but you’ll never feel like you're going it alone.
About Coldwell Banker
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