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Updated RecentlyFive Guys Burgers & Fries vs The Counter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Five Guys Burgers & Fries vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $306,200 - $716,250 | $711,133 - $1,939,750 |
| Franchise Fee | $50,000 - $125,000 | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1986 | 2003 |
| Year Franchised | 2002 | 2005 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | Newsletter, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Five Guys Burgers & Fries
At Five Guys, we don't like to talk about ourselves very much. We would rather focus on making burgers. So if you're interested in franchising, we hope it's because you love our burgers, love that we have a simple menu, and want to serve great burgers in a clean and friendly environment with very little fuss. If you feel that way, then there isn't much more to say!
With the simple focus on quality, service and cleanliness, Five Guys has opened over 300 restaurants in less than five years. If you're interested in being a part of the Five Guys family, then fill out our form to reach our Franchise Department. We will get back to you with an application and will let you know what areas of the country are open for development.
Markets Available for Development
We are pleased to announce that we are currently sold out in the United States and in Canada.
Our franchisees are feverishly working on completing development of their territories. This means that there are some areas without Five Guys locations, but those territories have been sold and franchisees will be opening there soon.
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#54 on Franchise Rankings.com
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.