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Updated RecentlyRockn' Joe Coffeehouse & Bistro vs Shefield Express Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rockn' Joe Coffeehouse & Bistro vs Shefield Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $218,000 - $414,000 | $150,000 - $200,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | 5-8% |
| Advertising Fee | - | - |
| Year Founded | 1993 | 1996 |
| Year Franchised | 2005 | 1996 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | - | $5K |
Business Experience Requirements |
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| Experience | In order to be successful as a franchise owner, you must be prepared to: * Follow a proven system. * Accept advice from others. * Work long hours. * Work without supervision or support staff. * Lead and manage a team. * Ask for help. * Take a financial risk. * Work hard.The ideal franchise owner knows that starting and building a successful business is not easy,but that the rewards outweigh the sacrifice and risk with the right opportunity. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising, Ad slicks, National media |
| Operations |
Number of employees needed to run franchised unit: 16 - 16
Absentee ownership of franchise is allowed. |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Rockn' Joe Coffeehouse & Bistro
Are you ready to Rock! Rock 'n' Joe Coffee Bar is all about creative excellence. It is a cool place for people who love exceptional coffee, premium food and quality rock 'n' roll music in a trendy and relaxing environment. Taste the award-winning and proprietary coffee masterfully blended by one of North America's premier coffee roasters. Savor the chef-select tastes of our pastries and food while enjoying the sound of rock 'n' roll music. For entrepreneurs with a passion for great proprietary coffee blends, food, specialty drinks and rock 'n' roll music - Rock 'n' Joe Coffee Bar is more than the hippest hangout in town; it's an opportunity for a whole new lifestyle.
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.