Caffino vs Williams Fresh Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Caffino vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Caffino Franchise
Williams Fresh Cafe Franchise
Investment $212,900 - $373,000$300,000 - And Up
Franchise Fee $10,000$35,000
Royalty Fee 8%6%
Advertising Fee -1.5%
Year Founded 19931993
Year Franchised 20021994
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Caffino Franchise
Williams Fresh Cafe Franchise
Experience --

Financing Options

 
Caffino Franchise
Williams Fresh Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Caffino Franchise
Williams Fresh Cafe Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Caffino Franchise
Williams Fresh Cafe Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Caffino

The first Caffino was opened in 1993 in Napa, California. This pioneering concept of offering premium quality espresso beverages to customers in the convenience of their cars was an immediate success and paved the way for 26 additional espresso bars. Our vision in creating the Caffino double drive thru concept was to offer the very highest quality coffee-espresso beve rag es to consumers on-the-go in their automobiles. We opened our first store in September 1993 in Napa, California, to find a ready acceptance of this pioneering concept. The success of our first espresso bar paved the way to open an additional 26 espresso bars. Offering ultra-premium products in a drive thru format is perceived to some as a bit of an "oxymoron." We spent many hundreds of hours researching ingredients, equipment, preparation methodologies and ergonomics to facilitate this feat. We roast our beans using a proprietary, state-of-the-art coffee roasting system that produces outstanding quality flavor and delivers the freshest coffee possible! What we offer is the finest quality coffee and espresso drinks available, typically in 60 seconds or less, with the convenience of allowing you to remain in your car.

About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.