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Updated RecentlyCaffino vs Sertinos Coffee Shops Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Caffino vs Sertinos Coffee Shops including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $212,900 - $373,000 | $208,950 - $288,625 |
| Franchise Fee | $10,000 | $35,000 |
| Royalty Fee | 8% | 6% |
| Advertising Fee | - | 1% |
| Year Founded | 1993 | - |
| Year Franchised | 2002 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Caffino
The first Caffino was opened in 1993 in Napa, California. This pioneering concept of offering premium quality espresso beverages to customers in the convenience of their cars was an immediate success and paved the way for 26 additional espresso bars. Our vision in creating the Caffino double drive thru concept was to offer the very highest quality coffee-espresso beve rag es to consumers on-the-go in their automobiles. We opened our first store in September 1993 in Napa, California, to find a ready acceptance of this pioneering concept. The success of our first espresso bar paved the way to open an additional 26 espresso bars. Offering ultra-premium products in a drive thru format is perceived to some as a bit of an "oxymoron." We spent many hundreds of hours researching ingredients, equipment, preparation methodologies and ergonomics to facilitate this feat. We roast our beans using a proprietary, state-of-the-art coffee roasting system that produces outstanding quality flavor and delivers the freshest coffee possible! What we offer is the finest quality coffee and espresso drinks available, typically in 60 seconds or less, with the convenience of allowing you to remain in your car.
About Sertinos Coffee Shops
Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.