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Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs Wimpys Diner including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $398,000 - $2,094,200 | $250,000 - $500,000 |
Franchise Fee | $15,000 - $35,000 | $30,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | 3% | 2% |
Year Founded | 1989 | 1988 |
Year Franchised | 1994 | 1992 |
Term Of Agreement | 10 years +5+5+5 | - |
Term Of Agreement | 10 years +5+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 206 hours Classroom Training: 45 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Wimpy's Diner is a full menu Diner Style Restaurant chain with a nostalgic 50's and 60's atmosphere, serving Famous Burgers, Home style breakfast, Lunch, Dinner specials and other generously portioned entrees. Due to great public interest, the projected mark for the total number of stores in Southern Ontario was already surpassed by early 1997, thus creating the "WIMPY'S" trademark, which was issued in January of the same year. Wimpy's Diner Inc. is the licensing company for Wimpy's Diner chain.