Cold Stone Creamery vs Swirls and Twirls Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Cold Stone Creamery vs Swirls and Twirls including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Cold Stone Creamery Franchise
Swirls and Twirls Franchise
Investment $50,200 - $467,525$335,000 - $664,750
Franchise Fee $15,000 - $27,000$30,000
Royalty Fee 6%6%
Advertising Fee 3%-
Year Founded 19882011
Year Franchised 19942012
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Cold Stone Creamery Franchise
Swirls and Twirls Franchise
Experience -

We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications.

Financing Options
 
Cold Stone Creamery Franchise
Swirls and Twirls Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Cold Stone Creamery Franchise
Swirls and Twirls Franchise
Training Franchising with Cold Stone Creamery® means you’ll never be alone in your business. As one of the world’s premier ice cream franchises, Cold Stone Creamery’s support network has launched hundreds of entrepreneurs without any experience in either the service industry or the restaurant industry into growing businesses in communities across the country and around the world. “Cold Stone Creamery has one of the most robust training platforms in the entire franchise industry,” says John Wuycheck, SVP of Franchise Development. “Our franchisees make real investments of both time and money to franchise with Cold Stone Creamery, and we honor that by going above and beyond in providing an exceptional initial and ongoing training platform. We’ve been helping entrepreneurs establish new Cold Stone Creamery businesses for a long time, and we’ve built an iconic business model that requires no previous experience to become a top performer. As a franchisor, we’re honored to report that franchisee satisfaction is at an all-time high.” Initial New franchisees attend KTEC (Kahala Training and Education Center). In addition, new franchisees spend two weeks in a store where we cover every aspect of their new business, including making the ice cream, preparing and serving Cold Stone Creamery products, managing inventory and supporting their business through savvy marketing. On-The-Job New franchisees spend 80 hours in a store to learn the ins and outs of the business, including how to correctly prepare and serve the brand’s products. Cold Stone Creamery also hosts monthly check-ins to help you meet your goals, to offer assistance and to ensure you have all the tools necessary to improve your business every day.

You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing.
Support Cold Stone Creamery will meet with you regularly to help you and answer any of your questions. Every new franchisee receives monthly check-in calls from a Regional Director of Operations or Area Developer.

Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance, training, ongoing consultation, marketing programs and materials, new products and more.
Marketing Cold Stone Creamery franchisees have access to in-house marketing and public relations teams, which significantly reduces expenses. These teams help with national, regional and local marketing, along with public relations from the grand opening through the life of the business. We train franchisees to manage their stores’ social media accounts, including Facebook®, Twitter® and Instagram® -" and newer platforms such as Snapchat®-
Operations 35% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 15

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans
 
Cold Stone Creamery Franchise
Swirls and Twirls Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Cold Stone Creamery

Founders, Donald and Susan Sutherland, have an energy for frozen yogurt! They scanned wherever for frozen yogurt that was "smooth and rich", instead of the customary hard-pressed or delicate serve assortments. In 1988, in the wake of coming up purge in their hunt, they opened the primary Cold Stone Creamery in Tempe, Arizona. Utilizing just the finest fixings, the Sutherlands delivered the most elevated quality frozen yogurt accessible - making it crisp every day in their store. Each dessert creation was then made to arrange for every client by mixing in blend ins on a solidified rock stone (the Cold Stone!), and served in a crisp prepared waffle cone. Word soon spread far and wide among frozen yogurt significant others that Cold Stone Creamery's dessert was the best, and the upheaval started! In 1995, the main establishment store opened in Tucson, Arizona, trailed by the first out-of-state store in Camarillo, California.

The establishing store of Cold Stone Creamery opened in 1988
We've been granting establishments since 1994
About 1,000 stores working in the U.S. also, almost 300 stores around the world
U.S. Domains Currently Open
Single and Multi-Unit Deals Available
Normal time to open is 6-12 months
Co-marking Opportunities Available

The Numbers You Need to Know

$27,000 establishment fee*
$250,000 total assets
$100,000 fluid, non-financed stores
Add up to beginning speculation - $50,200 - $467,525 *
Sovereignty expense - 6% of gross deals
Publicizing expense - 3% of gross deals

*This charge is for a customary area and does exclude any rebates that might be appropriate. Distinctive expenses may apply for different sorts of areas. More nitty gritty venture data is accessible in the Franchise Disclosure Document (FDD).

The Buzz About Our Brand

#53 on the 2013 "Establishment 500®" rundown in Entrepreneur® magazine
#19 on the 2013 "Worldwide 30" list in QSR® magazine
#46 on the 2012 "Top Global Franchises" list in Entrepreneur magazine
#49 on QSR magazine's 2011 "QSR Top 50" positioning
#54 on the 2011 "Establishment 500" rundown in Entrepreneur magazine
#49 on Franchise Direct's® "Best 100 Global Franchises" list for 2011

#123 on the 2010 Franchise Times® "Beat 200 Franchise Systems"
"franchiserankingscom"
#79 on Franchise Rankings.com





About Swirls and Twirls

Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
Every Swirls and Twirls Franchise is: Fun, simple, highly scalable Unique, creative, completely innovative Owner operated, absentee operated or semi-absentee operated Requires minimal inventory and a low payroll roster Includes comprehensive training and support Our shops Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi. Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly. Our Products All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations. In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include: Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes Swirlwiches - Soft serve cookie sandwiches, with or without toppings Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips. The Opportunity Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston. We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.