Rita's vs Baskin-Robbins Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rita's vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Rita's Franchise
Baskin-Robbins Franchise
Investment $15,100 - $435,000$123,952 - $558,830
Franchise Fee $10,000 - $30,000$12,500 - $25,000
Royalty Fee 6.5%5.9%
Advertising Fee 3%5%
Year Founded 19841945
Year Franchised 19891948
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements
 
Rita's Franchise
Baskin-Robbins Franchise
Experience -
  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Rita's Franchise
    Baskin-Robbins Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Rita's Franchise
    Baskin-Robbins Franchise
    Training 5 days at Cool University and 4 days on site On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks
    Support Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: average 2 full-time, 15 part-time

    Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Rita's Franchise
    Baskin-Robbins Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Rita's

    From a small porch front in 1984 in Northeast Philadelphia and a seasonal phenomenon, Rita's continues to see unprecedented growth as it continues to grow across the nation becoming a year round spectacular with its cult-like following. Rita's - made fresh daily - Italian ice obsession is hitting everyone's taste buds and creating a passion not just for the brand but the opportunity to become a Rita's Italian ice franchise owner. It's no wonder we are wired for success and fueled up for our expansion not only across the nation, but internationally we are making our presence known. Rita's franchisees come from all walks of life with one thing in common - the desire to choose their own destiny with a proven system providing on-going support; not to mention all having a passion for Rita's cool treats and foregoing happiness. There's no better time than today to begin evaluating the Rita's business model. Why not get a taste of success and view our fresh and desirable products!


    The total investment necessary to begin operation of a standard Rita’s shop is between $175,500 and $435,000. These figures include between $50,000 to $55,000 that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of an express Rita’s shop is between $121,100 and $309,900. These figures include between $33,000 to $33,500 that must be paid to the franchisor or its affiliate.
    If you enter into an agreement for a standard Rita’s shop or express Rita’s shop, we may offer you the opportunity to enter into an addendum to operate a Rita’s satellite shop and/or a Rita’s mobile unit.
    The total investment necessary to begin operation of a Rita’s satellite shop is between $131,550 and $296,400. These figures include between $19,200 to $25,500 that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of a Rita’s mobile unit is between $15,100 and $144,600. These figures include between $10,000 to $13,000 that must be paid to the franchisor or its affiliate.

    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.