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Updated RecentlyMiracle Auto Painting vs Maaco Auto Painting & Bodyworks Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Miracle Auto Painting vs Maaco Auto Painting & Bodyworks including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $216,000 - $273,000 | $297,313 - $587,860 |
| Franchise Fee | $35,000 | $40,000 |
| Royalty Fee | 5% | 9% |
| Advertising Fee | - | $1K/wk. |
| Year Founded | 1953 | 1972 |
| Year Franchised | 1964 | 1972 |
| Term Of Agreement | 10 years | 15 years |
| Term Of Agreement | 10 years | 15 years |
| Renewal Fee | $1.5K | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | Yes/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | 4 weeks of hands-on training is provided to new franchise owners at our Corporate Headquarters, located in Charlotte, NC. Franchisees will receive instruction on sales, management, production and customer service procedures during this time. Upon opening, three weeks of on-the-job training will be provided by your regional trainer. The support team will also assistance with hiring and training new employees. Your local fleet director will provide assistance in developing local trade and fleet accounts. Six to 12 months of new MAACO center development oversight and ongoing training and development will be continuously provided. You will also have access to over 2,000 hours of online training support. On an ongoing basis, the Maaco franchise system provides the benefits of an all-encompassing business system that helps manage KPI's, inventory, and payroll. On-The-Job Training: 12 hours Classroom Training: 64 hours Additional Training: Continual support |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 7 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Miracle Auto Painting
The Miracle reputation for Quality at Moderate Cost was firmly established in the San Francisco Bay Area in these early years. In late 1954 about 90% of Miracle's work was retail--a big swing from the early days. Firm believers in keeping the name, moderate prices and the quick turnaround before the public, Miracle stores spent up to 18% of gross sales to enhance the word-of-mouth awareness, the quality work and resonable prices engendered. The San Mateo, California flagship location opened in 1965 and the success of Miracle Auto Painting as a chain was well established. During these years came the standardization of the Operations Manual, accounting and other business management procedures which had proven themselves over the preceeding several years. Longer term advertising and marketing plans were designed and implemented and franchising began.
About Maaco Auto Painting & Bodyworks
Veteran Incentives Reduced royalty fee for first six months
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