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Below is an in-depth analysis and side-by-side comparison of Miracle Auto Painting vs Altracolor Systems including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $216,000 - $273,000 | $37,500 - $53,950 |
Franchise Fee | $35,000 | $8,000 - $19,950 |
Royalty Fee | 5% | $95/wk. |
Advertising Fee | - | - |
Year Founded | 1953 | 1988 |
Year Franchised | 1964 | 1991 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $1.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | Yes/No |
Inventory | Yes/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
The Miracle reputation for Quality at Moderate Cost was firmly established in the San Francisco Bay Area in these early years. In late 1954 about 90% of Miracle's work was retail--a big swing from the early days. Firm believers in keeping the name, moderate prices and the quick turnaround before the public, Miracle stores spent up to 18% of gross sales to enhance the word-of-mouth awareness, the quality work and resonable prices engendered. The San Mateo, California flagship location opened in 1965 and the success of Miracle Auto Painting as a chain was well established. During these years came the standardization of the Operations Manual, accounting and other business management procedures which had proven themselves over the preceeding several years. Longer term advertising and marketing plans were designed and implemented and franchising began.
Altracolor was established in 1988 and has been offering it's unique mobile system franchise for automotive paint and surface restoration since 1991. We are operating in twenty seven states with over one hundred fifty systems. Our user friendly system is complete, providing everything you need for start-up and absolutely no experience is required. The most intensive training program in the industry will have you up and running, generating income the first week after training is completed.