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Updated RecentlyGolden Krust vs Churro Station Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Golden Krust vs Churro Station including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $225,900 - $687,000 | $100,000 - $172,000 |
| Franchise Fee | $40,000 | $25,000 |
| Royalty Fee | 3% | 5% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1988 | 2003 |
| Year Franchised | 1996 | 2005 |
| Term Of Agreement | 10 years | 10 Years +10 |
| Term Of Agreement | 10 years | 10 Years +10 |
| Renewal Fee | $25K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Our Golden Krust franchise support continues throughout training and staff formation. We will train and assist you in opening and operating your franchise. Our highly experienced Golden Krust staff will take you through our comprehensive three-week course given at our Corporate training Center located at 1381 East Gunhill Road or other designated training restaurants. Upon completion of the course, you will be ready to operate your franchise. Members of our franchise support team will also assist you in your store during your first two weeks of opening to ensure that you are self-sufficient. After this time, the franchise support team will be readily available should you need further assistance. On-The-Job Training: 47 hours Classroom Training: 33 hours Additional Training: At designated operating store | Corporate Office 5 days |
| Support | Golden Krust will guide you the franchisee in the critical decisions involved in starting your business: selecting a site, merchandising the franchise store, assisting with the initial inventory, hiring and training staff, beginning systematic marketing. We also assign experienced professional field service manager to monitor performance and provide advice and direction in regular operations. This ongoing engagement in the business has two purposes: It ensures that you will follow the franchise system, protecting the value of the Golden Krust's market identity. It also gives you the franchisee a consultant who is intimately familiar with this type of business to provide advice and problem solving assistance. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) Number of Employees Required to Run: 8 - 8 | Average Number of Employees: 3 Full-time, 1 Part-time Passive Ownership: Allowed |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Golden Krust
Our franchising program is predicated on the fact that the company will only remain competitive if our franchisees are successful. We are dedicated to achieving that success. Ours is a "partnership" with our franchisees. Consequently, we look for franchisees with certain qualities. These include a strong desire to succeed, the ability to lead effectively and the ability to devote the time and energy necessary to run a successful business. We, therefore, seek people with "common business sense" who are highly qualified to join the Golden Krust family.
Veteran Incentives $10,000 off franchise fee
About Churro Station
This business was created for you, the person who has the "ganas", the desire to succeed. It is our mission to do whatever we can to help you reach for that success. We understand our product, our customers and what makes them happy. Many of our customers are far away from their homes. We try to give them a bit of those memories of home. For those who are not far from home, we proudly offer unique products that we know you and all your customers will love-delightful foods in a setting that only Churro Station can offer. We strive for perfection: only perfect Churros y chocolate will be served; only a liquado made with ripe fruit will be offered; each sandwich is freshly made to satisfy your appetite. If this sounds good to you, please let us know! "There's a $4 billion Latino food and beverage market out there. We're giving people a way to get in on that opportunity for a relatively small investment with a food that everybody loves and isn't widely available", says Melanie Farkas, Founder & CEO (QSR magazine, April 2006).