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Below is an in-depth analysis and side-by-side comparison of Golden Krust vs La Crepe Nanou including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $225,900 - $687,000 | $427,000 - $744,000 |
Franchise Fee | $40,000 | $40,000 |
Royalty Fee | 3% | 2% |
Advertising Fee | 2% | 3% +Trademark Fee: 1% |
Year Founded | 1988 | 1983 |
Year Franchised | 1996 | 2010 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $25K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Our Golden Krust franchise support continues throughout training and staff formation. We will train and assist you in opening and operating your franchise. Our highly experienced Golden Krust staff will take you through our comprehensive three-week course given at our Corporate training Center located at 1381 East Gunhill Road or other designated training restaurants. Upon completion of the course, you will be ready to operate your franchise. Members of our franchise support team will also assist you in your store during your first two weeks of opening to ensure that you are self-sufficient. After this time, the franchise support team will be readily available should you need further assistance. On-The-Job Training: 47 hours Classroom Training: 33 hours Additional Training: At designated operating store | - |
Support | Golden Krust will guide you the franchisee in the critical decisions involved in starting your business: selecting a site, merchandising the franchise store, assisting with the initial inventory, hiring and training staff, beginning systematic marketing. We also assign experienced professional field service manager to monitor performance and provide advice and direction in regular operations. This ongoing engagement in the business has two purposes: It ensures that you will follow the franchise system, protecting the value of the Golden Krust's market identity. It also gives you the franchisee a consultant who is intimately familiar with this type of business to provide advice and problem solving assistance. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The franchise fee includes: * Tuition for Initial Training * Access to our Proprietary systems * Remote Management System Operations: A comprehensive management system for the the operation of your franchise * Remote Operation System- Development: A comprehensive management system of the entire opening process of your franchise * Marketing Systems- A comprehensive marketing system for sales and marketing. * Access and use of our Intellectual property. * Tuition to our annual management conference. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) Number of Employees Required to Run: 8 - 8 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Our franchising program is predicated on the fact that the company will only remain competitive if our franchisees are successful. We are dedicated to achieving that success. Ours is a "partnership" with our franchisees. Consequently, we look for franchisees with certain qualities. These include a strong desire to succeed, the ability to lead effectively and the ability to devote the time and energy necessary to run a successful business. We, therefore, seek people with "common business sense" who are highly qualified to join the Golden Krust family.
La Crepe Nanou has served classic French bistro cuisine since 1983. Our menu features traditional French fare: crepes, cheese fondue, pate, salads, fresh fish, grilled and roasted meats, our signature moules frites, and our delicious dessert crepes. La Crepe Nanou has received numerous accolades. Among these was inclusion in the Top 100 Restaurants in America. The restaurant's friendly and personable service, combined with its quaint, authentic atmosphere, will transport you to the classic Parisian bistro. DECOR The decor at La Crepe Nanou is charming and romantic. Our dining room is designed as a combination of small rooms that each seat between 36 and 48 patrons. Each small room has its own unique look, supplied by different furniture, surface treatments, and artwork. SERVICE Our service is casual and friendly. Most of our patrons are repeat visitors who are treated as if they are family. Though quick, simple, and efficient, our service seeks to exceed the important individual expectations of our patrons. TARGET MARKET Our core target consists of females aged 22-45, while our wide market consists of couples looking for a romantic dinner. We pride ourselves on being the "neighborhood bistro," and warmly welcome our repeat patrons. DESIRABLE LOCATIONS As the neighborhood bistro, we have targeted mixed-use and lifestyle centers. We are also looking for urban locations with an organic neighborhood feel. SIZE A traditional La Crepe Nanou is between 2800 and 3400 square feet and includes an outdoor patio that can seat between 36 and 48 patrons.