| ||||
Updated RecentlyGloria Jean's Gourmet Coffees vs Shefield Express Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Shefield Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $299,000 - $494,000 | $150,000 - $200,000 |
| Franchise Fee | $15,000 - $25,000 | $25,000 |
| Royalty Fee | 6% | 5-8% |
| Advertising Fee | 2% | - |
| Year Founded | 1979 | 1996 |
| Year Franchised | 1986 | 1996 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | 1/2 of current franchise fee | $5K |
Business Experience Requirements |
||
| Experience | - | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
||
| Training | On-The-Job Training: 80 hours Classroom Training: 80 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 12 Absentee Ownership Allowed |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Gloria Jean's Gourmet Coffees
We appreciate your interest in learning about how to become a Gloria Jean's Coffees Franchise Partner. The specialty coffee business is becoming increasingly competitive. The industry is shifting to chains because of their advantages in purchasing power, focused advertising, innovative product introductions, management control systems, and specialized training.
With 57 locations in the USA and more than 800 Internationally, 23 years of experience in franchising, at Gloria Jean's you're teaming up with one of the largest, most experienced franchise coffee companies around. We believe we have the organization, experience and support that leads to success. Our system is proven, established, and has passed the test of time.
![""]("https://static.franchisedirect.ie/dims4/default/9cfe0cd/2147483647/crop/454x434%2B0%2B0/resize/200x191/quality/95/?url=http%3A%2F%2Fd1imm0s6tc8o7m.cloudfront.net%2F1f%2F1f%2F47018bb74550b92351e946038cf1%2Ftop100-big-2020.png")
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.