| ||||
Updated RecentlyCinnabon vs We're Rolling Pretzel Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cinnabon vs We're Rolling Pretzel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $23,100 - $430,900 | $91,000 - $223,000 |
| Franchise Fee | $30,000 | $15,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 1.5% | 2% |
| Year Founded | 1969 | 1996 |
| Year Franchised | 1986 | 1998 |
| Term Of Agreement | 10-20 years | 5 years |
| Term Of Agreement | 10-20 years | 5 years |
| Renewal Fee | 50% of current franchise fee | $1K |
Business Experience Requirements |
||
| Experience | ||
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
||
| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Additional training annually | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks, Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Cinnabon
Since 1969, malls throughout the world have been filled with the scent of Cinnabon. Each bakery serves fresh and prepackaged cinnamon rolls, Pecanbons (cinnamon rolls topped with pecans and caramel frosting), coffees and other drinks.
If success was a freshly baked treat, it would be Cinnabon®.
- Super sweet average net sales of $861,481 for the top quartile of franchise owners*
- A global, iconic brand with enviable brand awareness and strong affinity with Millennials and Gen Z
- A category leader that dominates the sweet treat segment
- The strong support and tools of FOCUS Brands®
Cinnabon® owns the cinnamon roll
category, and we’re looking for people to grow our legacy and “bake”
good on the promise that is our brand.
The total investment necessary to begin operation of a Full Bakery franchise ranges from $214,050 to $430,900 in a Traditional Location and from $122,500 to $419,200 in a Non-Traditional Location. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
The total investment necessary to begin operation of an
Express Bakery ranges from $23,100 to $43,500 in a new Schlotzsky’s®
restaurant and from $59,000 to $155,750 in any other location. This
includes $7,500 to $7,900 that must be paid to the franchisor or their
affiliates.
The total estimated investment necessary to begin operation of a Concession Bakery ranges
between $110,000 and $244,600. This includes $5,000 to $5,400 that must
be paid to the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee
!["World]("https://worldclassfranchise.com/wp-content/uploads/2012/10/World-Class-Seal-with-no-date.png")
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#53 in Franchise 500 for 2020.
#35 in Franchise 500 for 2021.
About We're Rolling Pretzel Company
Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company. The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.