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Updated RecentlyCinnabon vs Ben's Soft Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cinnabon vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,100 - $430,900 | $107,200 - $339,500 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 1.5% | 1.5% |
| Year Founded | 1969 | 2008 |
| Year Franchised | 1986 | 2013 |
| Term Of Agreement | 10-20 years | - |
| Term Of Agreement | 10-20 years | - |
| Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Additional training annually | As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. * 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. * Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. * In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. * On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Here at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way. We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery. Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics. |
| Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Cinnabon
Since 1969, malls throughout the world have been filled with the scent of Cinnabon. Each bakery serves fresh and prepackaged cinnamon rolls, Pecanbons (cinnamon rolls topped with pecans and caramel frosting), coffees and other drinks.
If success was a freshly baked treat, it would be Cinnabon®.
- Super sweet average net sales of $861,481 for the top quartile of franchise owners*
- A global, iconic brand with enviable brand awareness and strong affinity with Millennials and Gen Z
- A category leader that dominates the sweet treat segment
- The strong support and tools of FOCUS Brands®
Cinnabon® owns the cinnamon roll
category, and we’re looking for people to grow our legacy and “bake”
good on the promise that is our brand.
The total investment necessary to begin operation of a Full Bakery franchise ranges from $214,050 to $430,900 in a Traditional Location and from $122,500 to $419,200 in a Non-Traditional Location. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
The total investment necessary to begin operation of an
Express Bakery ranges from $23,100 to $43,500 in a new Schlotzsky’s®
restaurant and from $59,000 to $155,750 in any other location. This
includes $7,500 to $7,900 that must be paid to the franchisor or their
affiliates.
The total estimated investment necessary to begin operation of a Concession Bakery ranges
between $110,000 and $244,600. This includes $5,000 to $5,400 that must
be paid to the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee
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#53 in Franchise 500 for 2020.
#35 in Franchise 500 for 2021.
About Ben's Soft Pretzels
Ben's Soft Pretzels is an Amish-roused Pretzel Bakery serving amazing, additive free, hot pretzels and other pretzel items at an incredible esteem. Cushy, a dissolve in-your-mouth taste, and regularly delighted in with a wide exhibit of gourmet plunging sauces, Ben's Soft Pretzels are very nearly 2x the measure of different pretzels and highlight imported salt from Germany. Supported by the Perfect Pretzel Promise, on the off chance that you are not 100% content with your item bring back the uneaten bit and we will re-make it. We will do this until you are 100% cheerful! For franchisee applicants, Ben's Soft Pretzels is quickly extending in prime markets all through the US. Being a piece of the Ben's Soft Pretzels family permits people to wind up entrepreneurs with a demonstrated framework and scrumptious item that is sought after. What's more, Ben's Soft Pretzels offers solid brand mindfulness, hands-on preparing, and many levels of progressing backing for establishment proprietors. Land is accessible at this point. Ben's Soft Pretzels has deliberately adjusted to various landowners to give moment store accessibility.
Looking to turn dough into dough? Come roll with us! Franchising
opportunities are available.
Ben’s Soft Pretzels has more than 115+
locations across the US and we are growing rapidly! Have a pretzel day!