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Updated RecentlyMerry Maids vs Maid Brigade Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Merry Maids vs Maid Brigade including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $89,619 - $125,023 | $110,300 - $130,300 |
| Franchise Fee | $37,500 - $51,500 | $30,000 |
| Royalty Fee | 5-7% | 6.9-3.5% |
| Advertising Fee | 1.3% | 2% |
| Year Founded | 1979 | 1979 |
| Year Franchised | 1980 | 1984 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | General business experience. Marketing skills. Great interpersonal skills. Management experience. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | Yes/No | No/Yes |
| Inventory | Yes/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Additional training in Memphis, Tennessee and regional locations | Come to an intensive week of training in Atlanta at the home office. Engaging, in-depth, informative classes include Finance, Personnel, Operations, Technology and Marketing. You will complete your training feeling confident and knowledgeable about the business. In fact, after the training, you will be an integral part of the brand. A qualified trainer will be sent to your location for Blastoff week. Our Blastoff trainer coaches you in selecting the best team members, who will become your first team. You and your Blastoff trainer will work side-by-side, ensuring your first team receives total quality training. On-The-Job Training: 30 hours Classroom Training: 30 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, National media | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 10 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Merry Maids
Dallen W. Peterson founded Merry Maids in 1979 in Omaha, Nebraska. The public company cleans more than 300,000 homes, apartments and condominiums each month in North America. It has franchises in Denmark, Hong Kong, Japan and the United Kingdom. In 1988 Merry Maids joined the ServiceMaster Quality Service Network, which includes franchise companies AmeriSpec, Terminix and Furniture Medic. Merry Maids is based in Memphis, Tennessee.
Veteran Incentives 20% off franchise fee
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About Maid Brigade
Veteran Incentives 10% off franchise fee
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