Real Living vs Coldwell Banker Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Real Living vs Coldwell Banker including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Real Living Franchise
Coldwell Banker Franchise
Investment $3,000 - $80,000$23,500 - $70,100
Franchise Fee $2,500 - $80,000$13,000 - $25,000
Royalty Fee 5%6%
Advertising Fee -2%
Year Founded 19761906
Year Franchised 19811982
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -Varies


Business Experience Requirements
 
Real Living Franchise
Coldwell Banker Franchise
Experience -
  • Industry experience
    		•

    Financing Options
     
    Real Living Franchise
    Coldwell Banker Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoYes/Yes
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/Yes
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Real Living Franchise
    Coldwell Banker Franchise
    Training -Ongoing training at other locations & via the Internet
    Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluationsNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op advertisingAd slicks, National media, Regional advertising
    Operations

    Absentee ownership of franchise is NOT allowed.

    		 27% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Real Living Franchise
    Coldwell Banker Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Real Living

    With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
    Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. Real Living Real Estate earned a record 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate. Visit www.RealLiving.com

    About Coldwell Banker

    In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
    Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.

    "Womens

    #278 in Franchise 500 for 2021.   Not in Franchise 500 for 2021.