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Updated RecentlyReal Living vs United Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Real Living vs United Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $3,000 - $80,000 | $54,500 - $285,500 |
| Franchise Fee | $2,500 - $80,000 | $35,000 |
| Royalty Fee | 5% | Varies |
| Advertising Fee | - | - |
| Year Founded | 1976 | 1925 |
| Year Franchised | 1981 | 1997 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Classroom Training: 40 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Real Living
With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage
franchise company with a comprehensive and integrated suite of resources
for franchisees and their sales professionals, as well as for consumers
who work with them.
Real Living Real Estate earned a record 98% customer satisfaction rating
for 2017, according to independent ratings service Quality Service
Certification, Inc. (QSC). This is the highest customer satisfaction
score ever earned by Real Living, and it places the brokerage network
atop the industry for customer satisfaction.
Real Living Real Estate is a network brand of HSF Affiliates LLC, which
is owned by HomeServices of America, Inc.™, a Berkshire Hathaway
affiliate. Visit www.RealLiving.com
About United Real Estate
As you consider the benefits of joining a real estate franchise, there's something you should know. When you present United Real Estate's marketing program to property owners in your area, you are offering them something that none of your competitors can provide. Armed with these tools, you have the power to dominate your market.
In every decade since 1970, the real estate brokerage industry is disrupted by a new business model which dramatically reallocates how market share is divided among the competitors. In each case, the new disruptive model has succeeded in overtaking the leading national real estate companies in a number of total agents and the number of transactions closed. Each disruptive model has succeeded by offering a similar value package of services to the agent but with an incremental positive change to the net earned commissions to the agents.
United Real Estate doesn’t believe incremental changes are what the real estate industry needs. Lasting change is required today to remain relevant in the decades to come.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.
United Real Estate is committed to delivering the most powerful national solution where owners, brokers, and agents win consistently on every deal, eliminating the challenges of outdated brokerage models and creating an environment of success for all parties.