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Updated RecentlyReal Living vs Corcoran Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Real Living vs Corcoran including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $3,000 - $80,000 | $52,850 - $520,500 |
| Franchise Fee | $2,500 - $80,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 0.5%-1% |
| Year Founded | 1976 | 2015 |
| Year Franchised | 1981 | 2019 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising | - |
| Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Real Living
With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage
franchise company with a comprehensive and integrated suite of resources
for franchisees and their sales professionals, as well as for consumers
who work with them.
Real Living Real Estate earned a record 98% customer satisfaction rating
for 2017, according to independent ratings service Quality Service
Certification, Inc. (QSC). This is the highest customer satisfaction
score ever earned by Real Living, and it places the brokerage network
atop the industry for customer satisfaction.
Real Living Real Estate is a network brand of HSF Affiliates LLC, which
is owned by HomeServices of America, Inc.™, a Berkshire Hathaway
affiliate. Visit www.RealLiving.com
About Corcoran
!["Corcoran]("https://fddexchange.com/wp-content/uploads/2019/12/Corcoran-300x76.jpg")
Since 1973, the agents of Corcoran have been earning and keeping our clients’ trust with an unwavering commitment to integrity and service. In every market we serve, Corcoran is a family of world-class professionals, combining real estate expertise with unrivaled market knowledge and neighborhood fluency.
The total investment necessary to begin operation of a Corcoran®
franchise is approximately $52,850 to $333,200 for a conversion real
estate office, and $134,350 to $520,500 for a start-up real estate
office. This includes $5,000 to $35,000 that must be paid to the
franchisor or an affiliate as an initial franchise fee. The initial
franchise fee for a residential conversion or start-up franchise is
$35,000 for the Main Office and $10,000 for each additional Branch
Office.