Dunkin' vs Treats Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dunkin' vs Treats including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Dunkin' Franchise
Treats Franchise
Investment $199,700 - $1,688,200$121,000 - $260,000
Franchise Fee $40,000 - $90,000$25,000
Royalty Fee 5.9%7%
Advertising Fee 5%1%
Year Founded 19501977
Year Franchised 19551979
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Dunkin' Franchise
Treats Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Dunkin' Franchise
    Treats Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Dunkin' Franchise
    Treats Franchise
    Training Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours1. Training Center 2 Weeks

    2. On-Site

    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform Central Purchasing

    Field Operation Evaluation

    Field Training

    Initial Store Opening

    Franchisee Newsletter

    Regional or National Meetings

    800 Telephone Hotline

    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Absentee ownership of franchise is NOT allowed.

    Average Number of Employees: 3 Full-time, 2 Part-time

    Passive Ownership: Allowed, But Discouraged


    Expansion Plans

     
    Dunkin' Franchise
    Treats Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Dunkin'

    In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.

    Today, Dunkin' Donuts stores can be found in more than 32 nations, and they serve 70 assortments of doughnuts, alongside hot and cool espresso drinks, bagels, breakfast sandwiches and other heated products. Dunkin' Donuts parent organization, Dunkin' Brands Inc., additionally establishments Baskin-Robbins, and the two ideas are once in a while co-branded.

    September of 2018 Dunkin' Donuts rebranded to just Dunkin' .

    20% off franchise fee for first five traditional restaurants

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    About Treats

    Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.