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Below is an in-depth analysis and side-by-side comparison of Ledo Pizza vs Snappy Tomato Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $126,250 - $442,000 | $115,500 - $256,000 |
Franchise Fee | $30,000 | $14,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 1% | 2.5% |
Year Founded | 1986 | 1978 |
Year Franchised | 1989 | 1981 |
Term Of Agreement | 5 years | 15 years |
Term Of Agreement | 5 years | 15 years |
Renewal Fee | - | $2.5K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 140 hours Additional Training: Ongoing | Additional training available as needed |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op advertising, Ad slicks, Regional advertising |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Since 1955, Ledo has been making pizzas with a recognizable rectangular shape and thick-sliced pepperoni. Ledo's more than 40 franchise locations offer East Coasters several appetizers; soups and salads; pastas such as portobello mushroom ravioli and chicken and broccoli; fettuccine Alfredo; burgers; submarine sandwiches; calzones and desserts.
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.