Truly Nolen vs U.S. Lawns Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Truly Nolen vs U.S. Lawns including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Truly Nolen Franchise	U.S. Lawns Franchise
Investment	$3,600 - $300,500	$40,800 - $141,300
Franchise Fee	$25,000	$29,000 - $34,000
Royalty Fee	7%	4%-6%
Advertising Fee	-	2%
Year Founded	1938	1986
Year Franchised	1996	1987
Term Of Agreement	5 years	10 years
Term Of Agreement	5 years	10 years
Renewal Fee	-	-
Business Experience Requirements
	Truly Nolen Franchise	U.S. Lawns Franchise
Experience	General business experience Marketing skills Industry experience is preferred	General business experience Marketing skills
Financing Options
	Truly Nolen Franchise	U.S. Lawns Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	Yes/No
Start-up Costs	No/Yes	No/Yes
Equipment	No/Yes	No/Yes
Inventory	No/Yes	No/Yes
Receivables	No/Yes	No/No
Payroll	No/Yes	No/No
Training & Support
	Truly Nolen Franchise	U.S. Lawns Franchise
Training	At specific training centers	On-The-Job Training: 24 hours Classroom Training: 40 hours Additional Training: Webinars, regional meetings
Support	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing	Co-op advertising, Ad slicks, National media, Regional advertising	Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Expansion Plans
	Truly Nolen Franchise	U.S. Lawns Franchise
US Expansion	Yes	Yes
Canada Expansion	Yes	No
International Expansion	Yes	No

Company Overviews

About Truly Nolen

Truly Nolen was founded in 1938 by Truly David Nolen. It incorporated in 1960 and began franchising in 1996. Based in Tucson, Arizona, the company is family owned.
Existing pest control or lawn care businesses can purchase conversion franchises.
Truly David Nolen - Shortly after graduating from the University of Florida with a degree in Entomology, Truly David Nolen joined forces with his father, Truly Wheatfield Nolen to expand and improve the pest control business. With third generation Scott Nolen as President, a dynasty was born. Scott's background in research and development has led to the development of natural techniques and inventions used in our family friendly approach to pest control.
Now, Truly Nolen boasts over 80 offices located in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company services more than 150,000 customers and employs about 1,100 partners, with almost 50 percent service technicians. Domestic franchises are offered throughout the United States. International franchises are also established in over 30 countries.
Truly Nolen is seeking entrepreneurial minded individuals who want to own their own business. Are you a hardworking, dedicated professional? Looking to take control of your career and determine your own worth? Ready to start working for yourself? If so, Truly Nolen may be your answer. Truly Nolen is now seeking entrepreneurial minded individuals in your area who have a true desire and motivation to own and grow their own business to join their franchise family.
As a Truly Nolen Franchisee, you receive:
* Strong Branding recognition
* Industry Experience
* Over 70 years of pest, lawn and termite control experience
* Benefits Package
* Technical Support
* Proven Business Systems
* Constant and Consistent Support
* A Great Start Up Opportunity - where you can be in Business for yourself, but not by yourself

About U.S. Lawns

U.S. Lawns was founded in 1986 and began franchising in 1987. In 1996, U.S. Lawns was acquired by Environmental Care Inc., a subsidiary of Environmental Industries Inc. U.S. Lawns is based in Orlando, Florida, and has locations throughout the United States.

U.S. Lawns is consistently named one of America's top franchises for vets. We understand how difficult it is to serve your country overseas, then return to a bad economy and expect to find work. So, we want to make it a little easier for you. At U.S. Lawns, we recognize the tremendous sacrifices veterans have made for our country. As a proud supporter of the VetFran initiative, we are excited to offer the following incentives to honorably discharged veterans:

•  $5,000 Discount off our Franchise Fee
• 90% Financing of the Franchise Fee