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Updated RecentlyThe HoneyBaked Ham Company & Cafe vs Marcellos Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The HoneyBaked Ham Company & Cafe vs Marcellos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $292,900 - $567,600 | $350,000 - $1,000,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 3.25% | - |
| Year Founded | 1957 | 1998 |
| Year Franchised | 1998 | 1998 |
| Term Of Agreement | 7 years | - |
| Term Of Agreement | 7 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Comprehensive two-week training, both in-store and in a classroom. Ongoing training through conferences and webinars. On-The-Job Training: 97 hours Classroom Training: 25 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About The HoneyBaked Ham Company & Cafe
After inventing the spiral slicer, Harry Hoenselaar founded The HoneyBaked Ham Co. and Cafe in 1957. Family-owned and operated for three generations, the company has more than 300 locations in the United States. Incorporated in 1974, the Atlanta-based company has a catalog division, corporate sales businesses and a temporary holiday store system. The company purchased The Hickory Ham Co. and its 40 franchise stores. In addition to its sweetly glazed ham, the company offers HoneyBaked turkey breast, side dishes, cheesecake, key lime pie and sandwiches. HoneyBaked Ham offers a corporate gift-giving program, employee recognition options, and catered meals for holidays and business functions.
to $50,500 that must be paid to the franchisor or their affiliate(s).
If you sign an Area Development Agreement to develop multiple HoneyBaked Ham
Stores, you will pay a Development Fee to the franchisor in the amount
of $10,000 for each Store that you agree to develop.
Veteran Incentives $10,000 off first-store franchise fee
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#173 in Franchise 500 for 2020.
#257 in Franchise 500 for 2021.
About Marcellos
One of the primary reasons why you should consider owning a Marcellos franchise is
that it can offer you the opportunity to go into business for yourself
with a much better chance of success than you would have if starting a
new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
Franchisees also benefit from being in control of
their own success, control of their schedule, having time for family and
personal interests and becoming a Business Leader in their community.
Other benefits of owning a Marcellos franchise include a proven business model and
brand, training and management assistance, location and site
assistance, marketing assistance and much more.