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Below is an in-depth analysis and side-by-side comparison of Relax The Back vs Michelle Lea Massage including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $219,700 - $391,300 | $63,450 - $107,550 |
Franchise Fee | $29,500 | $35,000 |
Royalty Fee | 2%-5% | 5% |
Advertising Fee | 2% | 2% |
Year Founded | 1984 | - |
Year Franchised | 1989 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 18 hours Classroom Training: 24 hours Additional Training: Regional training | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | We provide a franchise support system designed to support all of your business needs. We are committed to providing a superior level of service to our franchisees. With almost 20 years of experience, we have taken the best practices and applied them. More importantly, we have eliminated common mistakes made by most franchise systems. We provide you with a wide variety of resources to help you achieve your goals. This includes, but is not limited to: * Branded Business Plan Template * Site Selection & Real Estate Expertise * In-house Design & Construction Consultation * Comprehensive Operations Manual * New Clinic Opening Plan * Local Marketing Toolkit * PR & National Brand Building Efforts * Vendor Relations & Buying Program * Field Support * Genuine Passion to See You Succeed |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing | - |
Operations |
34% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Make a Difference - Own a Business - Change a Life
It's not often you can own a business that brings both financial and personal success while helping people live pain free. As part of the premier retailer of ergonomic and comfort care products you will feel personal satisfaction in providing your clients the highest quality solutions for back and neck pain. Find success and independence in the $112B health and wellness market.
Having grown out of just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain, Relax The Back offers posture and back support products and self care solutions because we are the most innovative medically driven nationwide back care retailer. With 80 stores nationwide and in Canada, distribution centers, corporate offices and the acquisition of a leading back care product manufacturer, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
To end the epidemic of back pain and help in preventing back pain, Relax The Back stores provide both the best products and associates who educate customers on proper product use. The associates attend a company-training program about posture, ergonomics, and most importantly, self-care. That commitment to ensure that each product solution is accompanied by appropriate education in product use has proven to be the foundation for success.
Since the beginning Relax The Back has expanded not only the number of stores, but also the customer base and product line. Stores now offer a variety of products for your back and neck. Products are merchandised in one of five lifestyle zones- Office, Home, Sleep, Travel and Health & Fitness-, many of which are exclusive to the chain. Customers make multiple purchases as products are classified in each zone of their 24-hour day.
The health care industry response to Relax The Back has been vigorous. By continuing to educate consumers and revitalizing the merchandising Relax The Back maintains the unique position as a specialty health care retailer. The success of Relax The Back demonstrates the American consumer's insistence on value and integrity.
Are you interested in owning your own franchise? The information below will help guide you toward making an informed decision if such a business venture is right for you. Are you are located in either Maryland, Virginia, Delaware, Ohio, Florida, North Carolina, South Carolina, Tennessee or Georgia? Then we would enjoy hearing from you! Email us today at: [email protected] We invite you to join our team while helping the world one massage at a time.