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Updated RecentlyRelax The Back vs LaVida Massage Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Relax The Back vs LaVida Massage including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $219,700 - $391,300 | $160,250 - $290,000 |
| Franchise Fee | $29,500 | $39,000 |
| Royalty Fee | 2%-5% | 5% |
| Advertising Fee | 2% | 1% |
| Year Founded | 1984 | 2007 |
| Year Franchised | 1989 | 2007 |
| Term Of Agreement | 10 years | 10 years+10 +10 |
| Term Of Agreement | 10 years | 10 years+10 +10 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Ideal candidate will be the person with a very strong business/sales background, financially secure, and have a good understanding of the future development of his/her market. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 18 hours Classroom Training: 24 hours Additional Training: Regional training | Classroom / Hands on / on Location |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | � Site Selection and Lease Assistance � Store Layout Assistance � Initial Training Program (Classroom / Hands on / on Location) � Product and Program � Access to a Franchise Intranet � Operations Manual Support � LaVida Massage Software � Advertising and Promotion Assistance � Group Pricing Discounts � Weekly Conference Calls � Computer Remote Assistance � On Call Franchise Support � Software Support |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing | We have co-op advertising and regional advertising, plus, center specific email campaigns. |
| Operations |
34% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
| 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Relax The Back
Make a Difference - Own a Business - Change a Life
It's not often you can own a business that brings both financial and personal success while helping people live pain free. As part of the premier retailer of ergonomic and comfort care products you will feel personal satisfaction in providing your clients the highest quality solutions for back and neck pain. Find success and independence in the $112B health and wellness market.
Having grown out of just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain, Relax The Back offers posture and back support products and self care solutions because we are the most innovative medically driven nationwide back care retailer. With 80 stores nationwide and in Canada, distribution centers, corporate offices and the acquisition of a leading back care product manufacturer, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
To end the epidemic of back pain and help in preventing back pain, Relax The Back stores provide both the best products and associates who educate customers on proper product use. The associates attend a company-training program about posture, ergonomics, and most importantly, self-care. That commitment to ensure that each product solution is accompanied by appropriate education in product use has proven to be the foundation for success.
Since the beginning Relax The Back has expanded not only the number of stores, but also the customer base and product line. Stores now offer a variety of products for your back and neck. Products are merchandised in one of five lifestyle zones- Office, Home, Sleep, Travel and Health & Fitness-, many of which are exclusive to the chain. Customers make multiple purchases as products are classified in each zone of their 24-hour day.
The health care industry response to Relax The Back has been vigorous. By continuing to educate consumers and revitalizing the merchandising Relax The Back maintains the unique position as a specialty health care retailer. The success of Relax The Back demonstrates the American consumer's insistence on value and integrity.
Veteran Incentives $10,000 off franchise fee
#266 in Franchise 500 for 2020.About LaVida Massage
We offer superior service and competitive prices, encourage an eco-friendly, healthy work environment that is a true pleasure to own & operate! Come see for yourself and discover why we are the best. Designed to meet the consumer demand for moderately priced massage therapy services, the team at LaVida developed a great, easy to run operation. We are superior to the competition in many ways: LaVida centers are conveniently located in strip malls anchored with well known retail outlets. We have between 10 & 15 rooms per center with over 130 one hour time slots available each day. Our service cannot be outsourced. The internet works for us not against us. Our centers are designed to be stylish, comfortable and gender neutral. Both men & women will feel instantly welcome & at ease. LaVida's pricing is nearly half of what the standard spa charges for the same services, allowing you to earn more money through higher volume. �Recurring monthly membership dues. �Affordable and attractive price point for the general public. �Allowing walk-in appointments at anytime. �The flexibility of offering a 30, 60, and 90 minute massage to fit their lifestyle. �A center layout that is attractive for both men and women. �Having the ability to offer the customer either a male or female massage therapist. �Locations set in convenient surroundings, always making it easy to fit a massage into the customer's daily schedule. �Web based software allowing our clients to book their own appointments online. See how easy & profitable starting your own LaVida Massage is! Master development territories available!