Tapioca Express vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Tapioca Express vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$200,000 - $420,000 | $300,000 - And Up |
Franchise Fee |
$15,000 | $35,000 |
Royalty Fee |
$0.055/cup | 6% |
Advertising Fee |
- | 1.5% |
Year Founded |
1999 | 1993 |
Year Franchised |
2000 | 1994 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
$3K for 2 years | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Number of employees needed to run franchised unit: 5
100% of current franchisees are owner/operators | - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | No |
International Expansion |
Yes | No |
Company Overviews
About Tapioca Express
Wayne and Stephanie, passionate about their Taiwanese heritage, opened
the first Tapioca Express store in the San Gabriel Valley in 1999 �" one
of the very first boba chains in the United States. Since the beginning,
Tapioca Express has harvested the finest ingredients from Taiwan and
continually provides quality teas, boba, and snacks. However, we did not
foresee that boba’s popularity would manifest into its own culture and
become an everyday lifestyle. Today, Tapioca Express expands across
California and into other states, including Washington, Texas, and
Virginia. In our two decades of experience in brewing, we focus on
nurturing and enriching communities with the finest teas, coffee, and
boba.
Tapioca beverage is a various combination of black or green tea, milk, juice, coffee, and small marbles of tapioca (a.k.a. "black pearl" or "boba", made from Tapioca starch, water, corn starch and natural flavors.) It originated in Tai-Chung City (in Taiwan) around 1981, and soon spread across Asia. In the late 90s, it traveled to North America and has quickly become a raging trendy drink on both coasts. It is perceived as a relatively healthier beverage than soft drinks or coffee, and a lot more fun, too.Tapioca Express was the first in North America to offer a wide selection of high quality tapioca beverage adhering to a consistently high professional standard.
Since opening its first store in the city of Alhambra (located in the Greater Los Angeles, California),
Tapioca Express has become synonymous to quality and innovation.
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.