Tapioca Express vs Ellianos Coffee Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Tapioca Express vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$200,000 - $420,000 | $340,000 - $575,000 |
| Franchise Fee |
$15,000 | $25,000 |
| Royalty Fee |
$0.055/cup | 5% |
| Advertising Fee |
- | - |
| Year Founded |
1999 | 2002 |
| Year Franchised |
2000 | 2003 |
| Term Of Agreement |
- | 5 years |
| Term Of Agreement |
- | 5 years |
| Renewal Fee |
$3K for 2 years | - |
Business Experience Requirements |
| Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | No/Yes |
| Start-up Costs |
No/No | No/Yes |
| Equipment |
No/No | No/Yes |
| Inventory |
No/No | No/Yes |
| Receivables |
No/No | No/Yes |
| Payroll |
No/No | No/Yes |
Training & Support |
| Training |
- | - |
| Support |
Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations |
Number of employees needed to run franchised unit: 5
100% of current franchisees are owner/operators | - |
Expansion Plans |
| US Expansion |
- | Yes |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About Tapioca Express
Wayne and Stephanie, passionate about their Taiwanese heritage, opened
the first Tapioca Express store in the San Gabriel Valley in 1999 �" one
of the very first boba chains in the United States. Since the beginning,
Tapioca Express has harvested the finest ingredients from Taiwan and
continually provides quality teas, boba, and snacks. However, we did not
foresee that boba’s popularity would manifest into its own culture and
become an everyday lifestyle. Today, Tapioca Express expands across
California and into other states, including Washington, Texas, and
Virginia. In our two decades of experience in brewing, we focus on
nurturing and enriching communities with the finest teas, coffee, and
boba.
Tapioca beverage is a various combination of black or green tea, milk, juice, coffee, and small marbles of tapioca (a.k.a. "black pearl" or "boba", made from Tapioca starch, water, corn starch and natural flavors.) It originated in Tai-Chung City (in Taiwan) around 1981, and soon spread across Asia. In the late 90s, it traveled to North America and has quickly become a raging trendy drink on both coasts. It is perceived as a relatively healthier beverage than soft drinks or coffee, and a lot more fun, too.Tapioca Express was the first in North America to offer a wide selection of high quality tapioca beverage adhering to a consistently high professional standard.
Since opening its first store in the city of Alhambra (located in the Greater Los Angeles, California),
Tapioca Express has become synonymous to quality and innovation.
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.
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