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Below is an in-depth analysis and side-by-side comparison of @LodgingOrg vs Super 8 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | N/A | $233,200 - $4,834,492 |
Franchise Fee | N/A | $25,000 - $28,000 |
Royalty Fee | 0 | 5.5% |
Advertising Fee | - | 3% |
Year Founded | 2013 | 1974 |
Year Franchised | 2013 | 1976 |
Term Of Agreement | - | 20 years |
Term Of Agreement | - | 20 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | No/Yes |
Inventory | No/No | Yes/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training |
Support | Grand opening, Internet, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | - | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
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Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
@LodgingOrg will market you better and save you money! The @LodgingOrg strategy combines AAA, Twitter, Save Your Receipt.Org, and the @ logo with a 20 mile protected area. With the @ logo at the beginning of your name, your name, your logo, and your Twitter address will be at the top of every alphabetical list online/offline, tour books, chamber sites, and all the white/yellow page books you are in. Twitter users will be compelled to check you out on Twitter. When they read your bio they will discover a 20% discount for following you and a toll free number to make a reservation. Your @LodgingOrg franchise is free and there are no contracts to sign. Our web site is supported by our vendors advertising budgets.
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.