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Below is an in-depth analysis and side-by-side comparison of Mocha Delites vs Bad Ass Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $53,500 - $232,500 | $304,500 - $620,000 |
Franchise Fee | $22,500 | $35,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 2000 | 1991 |
Year Franchised | 2001 | 1998 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | $10K | $2.5K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising | Co-op advertising, Ad slicks, Regional advertising |
Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
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