Mocha Delites vs Williams Fresh Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mocha Delites vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mocha Delites Franchise
Williams Fresh Cafe Franchise
Investment $53,500 - $232,500$300,000 - And Up
Franchise Fee $22,500$35,000
Royalty Fee 5%6%
Advertising Fee -1.5%
Year Founded 20001993
Year Franchised 20011994
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $10K-


Business Experience Requirements
 
Mocha Delites Franchise
Williams Fresh Cafe Franchise
Experience
  • Industry experience
  • General business experience
  • Must have good customer service skills
    		• -

    Financing Options
     
    Mocha Delites Franchise
    Williams Fresh Cafe Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mocha Delites Franchise
    Williams Fresh Cafe Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising-
    Operations Franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 4

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Mocha Delites Franchise
    Williams Fresh Cafe Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Mocha Delites

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    About Williams Fresh Cafe

    The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

    From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

    A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.