IM=X Pilates Studio vs Curves Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of IM=X Pilates Studio vs Curves including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
IM=X Pilates Studio Franchise
Curves Franchise
Investment $66,000 - $150,000$115,600 - $243,200
Franchise Fee $22,000$39,900
Royalty Fee Varies5%
Advertising Fee --
Year Founded 19941992
Year Franchised 20031995
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
IM=X Pilates Studio Franchise
Curves Franchise
Experience
  • Industry experience

  • Financially stable
    		•

    Financing Options
     
    IM=X Pilates Studio Franchise
    Curves Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    IM=X Pilates Studio Franchise
    Curves Franchise
    Training -At regional meetings (full day), convention (3 days), local events (1 day)
    Support Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, National mediaCo-op advertising, Ad slicks, National media, Regional advertising
    Operations - 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    Expansion Plans
     
    IM=X Pilates Studio Franchise
    Curves Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About IM=X Pilates Studio

    The IM=X Pilates Franchise is a turn-key business that offers chiropractors, physical therapists, sports medicine M.D.s and personal trainers a unique opportunity to enter the pilates, fitness and exercise rehabilitation industry.

    About Curves

    At the age of 20, pre-med student Gary Heavin had taken over a failing fitness center in Houston, turning the business around and, within five years, opened six more centers. After 10 years and 17 centers, Heavin's business went under. Not wanting to give up, Heavin took lessons from the strengths and weaknesses of his first chain and decided to open a second. In 1992, Heavin opened Curves for Women, a women-only fitness center, in Harlingen, Texas. The company began franchising in 1995.

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