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Below is an in-depth analysis and side-by-side comparison of American Town Mailer vs MyLoopCard including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $23,900 - $37,200 | $31,000 - $42,000 |
Franchise Fee | $20,000 | $29,500 |
Royalty Fee | 0 | $100-500/mo. |
Advertising Fee | - | - |
Year Founded | 1976 | 2007 |
Year Franchised | 2000 | 2009 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | ON-3 TRAINING - our training program is unmatched in golf marketing. It is comprised of 3 levels - on-line training in the initial stage, on-site training during the marketing phase, and on-going training during the development and growth stages of your business. |
Support | Newsletter, Meetings, Toll-free phone line | We instruct, guide, and show our franchise owners how to sell MLC advertising and provide a comprehensive sales manual to follow that includes all the templates and contracts franchisee's will need. MEDIA KITS / PRICING STRATEGIES - we have designed and developed over the years a detailed media and pricing guide to present to potential advertsiers and we consult with our franchise owners on pricing strategies. OWNER SUPPORT PROGRAMS - we have created a user-friendly, pass-word protected intranet site for owners to access key documents and critical business information, in addition to an 800# help line for franchisee support. |
Marketing | - | - |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
NO LONGER FRANCHISING
Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.