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Updated RecentlyAmerican Town Mailer vs SportsXpress Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of American Town Mailer vs SportsXpress including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,900 - $37,200 | $15,000 - And Up |
| Franchise Fee | $20,000 | $15,000 |
| Royalty Fee | 0 | 10% which includes a 2% towards training fund |
| Advertising Fee | - | - |
| Year Founded | 1976 | - |
| Year Franchised | 2000 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $1K | - |
Business Experience Requirements |
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| Experience | * Passion for sports * Strong people skills * Small financial investment | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line | - |
| Marketing | - | - |
| Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About American Town Mailer
NO LONGER FRANCHISING
Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.
About SportsXpress
SportsXpress is a grassroots, multi-media publishing platform dedicated exclusively to the community sports lifestyle! We’re all about the athletes, their teams, coaches, families, volunteers and fans. We publish real life stories and include all ages and skill levels.
Our business plan was derived from the evident lack of coverage of local organized sports. Through discussions with numerous groups and associations we also discovered those involved in local sports view it as more of a "lifestyle" - an important part of their identity. Later, we discovered the local sports scene is one of the largest lifestyle segments in any community and across the country.
In the spring of 2008 we launched a test model and have been developing the playbook ever since.
We are excited to invite you to be a part of this distinct lifestyle - one that we call a “hidden economy”, and look forward to working with you on developing your winning game plan.