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Below is an in-depth analysis and side-by-side comparison of Frullati Cafe & Bakery vs Crumb & Get It Cookie Co. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $145,900 - $446,000 | $128,700 - $178,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1985 | 2006 |
Year Franchised | 1994 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 75% of then-current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-The-Job Training: 7 days Classroom Training: 7 days |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
Marketing | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates |
Operations |
Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Crumb & Get It bakes and delivers made-to-order cookie creations, allowing customers to choose their dough and mix-ins. The custom cookies are baked fresh on the spot, and can also be delivered. The menu at owner Chris McMurray's original location in Radford, Va., also offers ice cream, cupcakes, and of course, milk to wash it all down.