Gold's Gym vs DiscoverStrength Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Gold's Gym vs DiscoverStrength including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Gold's Gym Franchise
DiscoverStrength Franchise
Investment $22,182,505,000,500$271,250 - $481,000
Franchise Fee $40,000$49,000
Royalty Fee 5%6%
Advertising Fee 2%2%
Year Founded 19652020
Year Franchised 19802020
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Gold's Gym Franchise
DiscoverStrength Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Gold's Gym Franchise
    DiscoverStrength Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Gold's Gym Franchise
    DiscoverStrength Franchise
    Training Available at headquarters-
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Gold's Gym Franchise
    DiscoverStrength Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Gold's Gym

    Bodybuilders training outside on Muscle Beach were the first customers for the original Gold's Gym when it opened in Venice, California, in 1965. With its intense, no-frills atmosphere, the gym soon became known as the 'Mecca of Bodybuilding.' Arnold Schwarznegger's movie 'Pumping Iron' focused on Gold's Gym, propelling it into the spotlight in 1975. Gold's Gym has been franchising since 1980, and franchises account for more than 90 percent of its locations. In addition to running the health club facilities, franchisees sell Gold's Gym licensed apparel through their Pro Shops.

    "franchiserankingscom"
    #61 on Franchise Rankings.com

    "Entrepreneur
    #427 in Franchise 500 for 2020.


    About DiscoverStrength

    "Discover
    Discover Strength Franchising LLC offers individual unit franchises for the development and operation of a Discover Strength™ business offering no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, and other related services and products. 
    We will guide you as you select and build out your own Discover Strength studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A concept that can work in a variety of shopping centers and other lifestyle-centric locations. No locker rooms, treadmills, showers, or pools. The Discover Strength model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models.