Taco Bueno vs Chipotle Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bueno vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Taco Bueno Franchise
Chipotle Mexican Grill Franchise
Investment $639,000 - $1,593,000N/A
Franchise Fee $35,000N/A
Royalty Fee 5%-
Advertising Fee 5%-
Year Founded 19671993
Year Franchised 2004-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K-


Business Experience Requirements

 
Taco Bueno Franchise
Chipotle Mexican Grill Franchise
Experience
  • Industry experience
  • -

    Financing Options

     
    Taco Bueno Franchise
    Chipotle Mexican Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

     
    Taco Bueno Franchise
    Chipotle Mexican Grill Franchise
    Training On-The-Job Training: 200 hours Classroom Training: 40 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 4

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Taco Bueno Franchise
    Chipotle Mexican Grill Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Taco Bueno

    In 1967, we opened our doors in Abilene, TX, to share fresh, authentic Mexican food. Now, almost 50 years later, while the other guys have turned to packaged and processed food, we’ve stayed true to our roots by crafting authentic recipes in each of our kitchens. Across more than 180 stores in 7 states, we do things the Bueno way, and our customers taste the difference.
    Taco Bueno is now offering a limited number of single and multi-unit franchises in select markets. For experienced operators seeking to develop a Legacy Brand as a new venture or to diversify an existing portfolio, Taco Bueno is a one-of-a-kind opportunity.

    About Chipotle Mexican Grill

    We have been informed by Chipotle that they are Currently Not Seeking Franchisees

    Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.