Taco Bueno vs Chipotle Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco Bueno vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$639,000 - $1,593,000 | N/A |
Franchise Fee |
$35,000 | N/A |
Royalty Fee |
5% | - |
Advertising Fee |
5% | - |
Year Founded |
1967 | 1993 |
Year Franchised |
2004 | - |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
$10K | - |
Business Experience Requirements |
Experience |
Industry experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: 200 hours
Classroom Training: 40 hours
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)
| - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | No |
International Expansion |
No | No |
Company Overviews
About Taco Bueno
In 1967, we opened our doors in Abilene, TX, to share fresh, authentic
Mexican food. Now, almost 50 years later, while the other guys have
turned to packaged and processed food, we’ve stayed true to our roots by
crafting authentic recipes in each of our kitchens. Across more than
180 stores in 7 states, we do things the Bueno way, and our customers
taste the difference.
Taco Bueno is now offering a limited number of single and multi-unit franchises in select markets. For experienced operators seeking to develop a Legacy Brand as a new venture or to diversify an existing portfolio, Taco Bueno is a one-of-a-kind opportunity.
About Chipotle Mexican Grill
We have been informed by Chipotle that they are Currently Not Seeking Franchisees
Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains.
Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.