Studio 6 vs InterContinental Hotels Group Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Studio 6 vs InterContinental Hotels Group including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Studio 6 Franchise
InterContinental Hotels Group Franchise
Investment $206,850 - $9,621,350$70,494,125 - $103,087,610
Franchise Fee $20,000 - $30,000$75,000
Royalty Fee 5%5%
Advertising Fee 2%-
Year Founded 19981952
Year Franchised 19991954
Term Of Agreement 10-15 yearsVaries; avg. 10 years
Term Of Agreement 10-15 yearsVaries; avg. 10 years
Renewal Fee 50% of current franchise feeVaries


Business Experience Requirements

 
Studio 6 Franchise
InterContinental Hotels Group Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Studio 6 Franchise
    InterContinental Hotels Group Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support

     
    Studio 6 Franchise
    InterContinental Hotels Group Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention On-The-Job Training Classroom Training
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, National media, Regional advertising
    Operations Absentee Ownership Allowed 1% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)


    Expansion Plans

     
    Studio 6 Franchise
    InterContinental Hotels Group Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Studio 6

    Extend Your Stay, Not Your Budget
     Studio 6 taps into the national recognition of Motel 6, while having developed a following all its own. 
    Studio 6 properties feature fully furnished studios with low weekly rates and amenities for comfortable, restful extended stays. The properties are easy to operate and manage with favorable weekly pricing. Invest in one of the segment's fastest growing brands. Motel 6 introduced Studio 6 in 1998 as an extended-stay option for travelers.
    Franchising since 1999, Studio 6 offers furnished studio rooms, complete with work areas and fully furnished kitchens. The company is based in Dallas.
     Franchise opportunities are available for: Seasoned quality-oriented developers or operators, and; Those new to the lodging industry.
    Franchisee Benefits:
     * Complete prototype design
     * Architectural, construction and renovation support
     * Powerful marketing support and national advertising
     * Competitive franchise and royalty fees
     * Protected market territories
     * Personalized operational support
     * Initial training at our corporate headquarters
     * Ongoing training on the field and online
     * Adherence to fair franchising initiatives
     * One-stop shopping for all purchasing needs

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Mexico and South America    

    Veteran Incentives  $1,500 general-manager training fee waived
                              
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    #412 in Franchise 500 for 2020.



    About InterContinental Hotels Group

    InterContinental Hotels Group is a leading global hospitality group, with more than 3,500 hotels and 534,000 guest rooms across nearly 100 countries and territories. Every year more than 120 million people find a welcome at one of our lodging brands.

    ""  

    "Entrepreneur
    #483 in Franchise 500 for 2020.