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Updated RecentlyStudio 6 vs Red Lion Hotels and Inns Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Studio 6 vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,850 - $9,621,350 | $8,431,750 - $36,598,000 |
| Franchise Fee | $20,000 - $30,000 | $40,000 - $75,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% | 3.5% |
| Year Founded | 1998 | 1959 |
| Year Franchised | 1999 | 1999 |
| Term Of Agreement | 10-15 years | - |
| Term Of Agreement | 10-15 years | - |
| Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | Yes/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | On-The-Job Training: Optional Classroom Training: Optional |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Studio 6
Extend Your Stay, Not Your Budget
Studio 6 taps into the national recognition of Motel 6, while having developed a following all its own.
Studio 6 properties feature fully furnished studios with low weekly rates and amenities for comfortable, restful extended stays. The properties are easy to operate and manage with favorable weekly pricing. Invest in one of the segment's fastest growing brands.
Motel 6 introduced Studio 6 in 1998 as an extended-stay option for travelers.
Franchising since 1999, Studio 6 offers furnished studio rooms, complete with work areas and fully furnished kitchens. The company is based in Dallas.
Franchise opportunities are available for:
Seasoned quality-oriented developers or operators, and; Those new to the lodging industry.
Franchisee Benefits:
* Complete prototype design
* Architectural, construction and renovation support
* Powerful marketing support and national advertising
* Competitive franchise and royalty fees
* Protected market territories
* Personalized operational support
* Initial training at our corporate headquarters
* Ongoing training on the field and online
* Adherence to fair franchising initiatives
* One-stop shopping for all purchasing needs
Seeking new franchise units throughout the U.S.,
Asia, Canada, Central America, Mexico and South America
Veteran Incentives $1,500 general-manager training fee waived
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About Red Lion Hotels and Inns
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.
The total investment necessary to begin operation of a 250-room full service Red Lion Hotel, including meeting space and catering service, is estimated to range between $28,594,750 to $36,598,000 for new development and $1,091,500 to $4,562,000 for conversion hotels. These amounts include $105,500 to $129,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.