Studio 6 vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Studio 6 vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Studio 6 Franchise
Trademark Collection Hotel Franchise
Investment $206,850 - $9,621,350$198,558 - $12,854,531
Franchise Fee $20,000 - $30,000N/A
Royalty Fee 5%-
Advertising Fee 2%-
Year Founded 19982017
Year Franchised 19992017
Term Of Agreement 10-15 years-
Term Of Agreement 10-15 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements
 
Studio 6 Franchise
Trademark Collection Hotel Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Studio 6 Franchise
    Trademark Collection Hotel Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Studio 6 Franchise
    Trademark Collection Hotel Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app -
    Operations Absentee Ownership Allowed -

    Expansion Plans
     
    Studio 6 Franchise
    Trademark Collection Hotel Franchise
    US Expansion -Yes
    Canada Expansion NoYes
    International Expansion YesYes

    Company Overviews

    About Studio 6

    Extend Your Stay, Not Your Budget
     Studio 6 taps into the national recognition of Motel 6, while having developed a following all its own. 
    Studio 6 properties feature fully furnished studios with low weekly rates and amenities for comfortable, restful extended stays. The properties are easy to operate and manage with favorable weekly pricing. Invest in one of the segment's fastest growing brands. Motel 6 introduced Studio 6 in 1998 as an extended-stay option for travelers.
    Franchising since 1999, Studio 6 offers furnished studio rooms, complete with work areas and fully furnished kitchens. The company is based in Dallas.
     Franchise opportunities are available for: Seasoned quality-oriented developers or operators, and; Those new to the lodging industry.
    Franchisee Benefits:
     * Complete prototype design
     * Architectural, construction and renovation support
     * Powerful marketing support and national advertising
     * Competitive franchise and royalty fees
     * Protected market territories
     * Personalized operational support
     * Initial training at our corporate headquarters
     * Ongoing training on the field and online
     * Adherence to fair franchising initiatives
     * One-stop shopping for all purchasing needs

    Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Mexico and South America    

    Veteran Incentives  $1,500 general-manager training fee waived
                              
    "franchiserankingscom"
    #28 on Franchise Rankings.com

    "Entrepreneur
    #412 in Franchise 500 for 2020.



    About Trademark Collection Hotel

    "Trademark

    Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
    The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
    To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
    Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

    The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
    The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).