Shake's Frozen Custard vs Applegate Farm Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shake's Frozen Custard vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Shake's Frozen Custard Franchise
Applegate Farm Franchise
Investment $162,000 - $287,000$137,650 - $322,000
Franchise Fee $30,000$25,000
Royalty Fee 5%5%
Advertising Fee 3%2%local+2% Nat'l
Year Founded 1991-
Year Franchised 1998-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee 50% of initial franchise fee-


Business Experience Requirements
 
Shake's Frozen Custard Franchise
Applegate Farm Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Shake's Frozen Custard Franchise
    Applegate Farm Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Shake's Frozen Custard Franchise
    Applegate Farm Franchise
    Training As necessary80 hours over approximately two weeks. Includes both classroom and on-the-job training.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks-
    Operations 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Shake's Frozen Custard Franchise
    Applegate Farm Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Shake's Frozen Custard

    Shake's Frozen Custard was established on three principles: Quality, Service, and Cleanliness. Today, these simple principles serve as the foundation from which Shake's, the Brand, continues to evolve. Our uncompromising dedication to the highest level of quality standards and our deep passion for service are, and will forever remain, the heart and soul of Shake's Frozen Custard. At Shake's Frozen Custard, we have an unrelenting focus on the future but we build our dreams on experience. Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by.Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives.
    Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.

    About Applegate Farm

    Applegate Farm has grown to be one of the largest retail outlets for ice cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner of Applegate Farm. In an effort to oversee all aspects of the business the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs. Wayne Niles in 1991 and eventually transferred ownership to her nephew and his wife Mr. and Mrs. Jason Street. Working together, the entire family contributes to maintaining the century-old tradition of the best homemade ice cream and sweet treats in the 21st century.