|
Below is an in-depth analysis and side-by-side comparison of ERA Franchise Systems LLC vs Better Homes Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $27,350 - $432,550 | $61,500 |
Franchise Fee | $25,000 | $9,950 |
Royalty Fee | 6% of gross revenue | Varies |
Advertising Fee | 2% ($362.00 minimum/$1,259 maximum for Main Office and $362.00 minimum/$895.00 maximum for Branch) | - |
Year Founded | 1971 | 1964 |
Year Franchised | 1972 | 1975 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | - | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | Yes/No |
Start-up Costs | Yes/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
||
Training | - | Available at headquarters, Available at franchisee's location |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet |
Marketing | Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. |
10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Since its founding in 1971, ERA has helped homebuyers, sellers and renters with all their real estate needs. In addition to listing homes and providing other brokerage services, the company provides such special services as utility transfer, connection and disconnection.
In 1964 a group of independent real estate brokerage offices in the Walnut Creek, California, area came together to do business as Better Homes Realty. The company began adding offices throughout Contra Costa County, California, and in 1975 Better Homes Realty obtained a franchise license to expand the concept in California. The company has been franchising nationally since 1981.