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Below is an in-depth analysis and side-by-side comparison of ERA Franchise Systems LLC vs REALean including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $27,350 - $432,550 | $24,710 - $40,220 |
Franchise Fee | $25,000 | $19,900 |
Royalty Fee | 6% of gross revenue | 2.5% |
Advertising Fee | 2% ($362.00 minimum/$1,259 maximum for Main Office and $362.00 minimum/$895.00 maximum for Branch) | - |
Year Founded | 1971 | 2012 |
Year Franchised | 1972 | 2017 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/Yes |
Start-up Costs | Yes/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | Classroom Training: 12 hours |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Site Selection |
Marketing | Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Since its founding in 1971, ERA has helped homebuyers, sellers and renters with all their real estate needs. In addition to listing homes and providing other brokerage services, the company provides such special services as utility transfer, connection and disconnection.