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Updated RecentlyHappy Joe's vs MaggieMoo's Ice Cream & Treatery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs MaggieMoo's Ice Cream & Treatery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $24,470 - $1,030,625 | $225,000 - $375,000 |
| Franchise Fee | $15,000 - $17,000 | $33,000 |
| Royalty Fee | 4.5%-5% | 6% |
| Advertising Fee | 1.5% | - |
| Year Founded | 1972 | 1996 |
| Year Franchised | 1973 | 1997 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | 10% of fee or $2K | $5K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
About MaggieMoo's Ice Cream & Treatery
We are currently expanding nationwide, but have approved sites and immediate opportunities in the following areas of the country: Cincinnati, OH Simpsonsville, SC Charleston, SC Oklahoma City, OK Boise, ID NY Metro Northern Virginia Topeka, KS Call 1-800-524-6444 for more information about these areas.