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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Tropical Smoothie Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $198,500 - $543,500 |
Franchise Fee | $15,000 - $17,000 | $30,000 |
Royalty Fee | 4.5%-5% | 6% |
Advertising Fee | 1.5% | 3% |
Year Founded | 1972 | 1997 |
Year Franchised | 1973 | 1998 |
Term Of Agreement | 15 years | 15 years |
Term Of Agreement | 15 years | 15 years |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe.
Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
Tropical Smoothie Cafe offers genuine natural product smoothies, wraps, sandwiches, flatbreads, and servings of mixed greens. Our more beneficial decisions are what today's customers request and search out. Maybe that is the reason in 2015, the main half of our franchisees had normal gross offers of $806,920*.
Our main goal is to motivate a more beneficial way of life by serving astounding smoothies and nourishment with a touch of tropical fun. On the off chance that you play to win, contribute well and turn into a Tropical Smoothie Cafe Franchise Owner at this point!