Happy Joe's vs Russo's Coal-Fired Italian Kitchen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Russo's Coal-Fired Italian Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Happy Joe's Franchise
Russo's Coal-Fired Italian Kitchen Franchise
Investment $24,470 - $1,030,625$295,000 - $750,000
Franchise Fee $15,000 - $17,000$49,500
Royalty Fee 4.5%-5%7%
Advertising Fee 1.5%2%
Year Founded 19721992
Year Franchised 19731998
Term Of Agreement 15 years10 years+5
Term Of Agreement 15 years10 years+5
Renewal Fee 10% of fee or $2K-


Business Experience Requirements
 
Happy Joe's Franchise
Russo's Coal-Fired Italian Kitchen Franchise
Experience
  • General business experience
    		• No Restaurant experience necessary but helpful Minimum financials are $175K to $400K in investment capital and a $600K to $1.0MM net worth

    Financing Options
     
    Happy Joe's Franchise
    Russo's Coal-Fired Italian Kitchen Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/Yes-/-
    Payroll No/Yes-/Yes

    Training & Support
     
    Happy Joe's Franchise
    Russo's Coal-Fired Italian Kitchen Franchise
    Training On-The-Job Training: 300 hours Classroom Training: 40 hours 8 Week GM & Key Supervisor Training and Certification
    Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app-
    Operations 33% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 45

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		On site pre and post opening training and operational support with quarterly QA Visits.

    Expansion Plans
     
    Happy Joe's Franchise
    Russo's Coal-Fired Italian Kitchen Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Happy Joe's

    Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.

    Seeking new franchisees in the following regions/states:

     Iowa, Illinois, Minnesota, Missouri, North Dakota and Wisconsin

    The total investment necessary to begin operations of a Happy Joe’s Full Size Restaurant or Happy Joe’s PizzaGrille Restaurant is $279,750 to $1,030,625. This includes $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s DELCO Facility is $164,500 to $423,000. This includes the $0 to $16,500 that must be paid to the franchisor or an affiliate.
    The total investment to begin operations of a Happy Joe’s Satellite ranges from $24,470 to $132,340. This includes the $0 to $16,500 paid to the franchisor or an affiliate.
    The total investment necessary to begin operations of a Happy Joe’s Area Developer business ranges from $17,625 to $94,100. This includes the development fee ranging from $15,000 to $45,000 that must be paid to the franchisor.


    About Russo's Coal-Fired Italian Kitchen

    Using the family recipe for hand-tossed dough, the sauce made from fresh-crushed California tomatoes, and imported Italian cheese blends, Anthony became the sole owner and chef of his first restaurant Russo’s Pizza in the early 80’s. "It was 800 square feet. I had a pizza oven, a dough mixer and two tables. That's it. I could only sit eight people.” A few years later, he created Anthony’s Pizzeria, located in Clear Lake, Texas, and soon moved to Houston.

    For almost a decade, Anthony refined his menu using classic Italian family recipes and zeroed in on the perfect New York-style pizza. In 1992, Russo’s New York Pizzeria opened in downtown Houston, Texas and proved to be a success.

     
    Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.