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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Aurelio's Is Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $864,000 - $1,198,000 |
Franchise Fee | $15,000 - $17,000 | $49,000 |
Royalty Fee | 4.5%-5% | 6% |
Advertising Fee | 1.5% | 2% |
Year Founded | 1972 | 1959 |
Year Franchised | 1973 | 1975 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
All of our franchise owners are essential members of our overall Aurelio's Is Pizza "family". Together we strive for the consistency that brings patrons back to enjoy what Joe Aurelio started back in 1959... quality, quantity, value and more. Joe Aurelio's commitment to his customers' satisfaction has proven to be the catalyst for our growth and success. Finding individuals who are motivated and interested in continuing our strong traditions and values is not a simple task. By staying focused and committed to our mission of providing the very best service and quality, we plan to continue to expand our franchise members. We are currently seeking franchisees for development opportunities in Georgia, Illinois, Indiana, Michigan, Nevada, Colorado and Florida. However, we are continually assessing expansion opportunities into new markets.