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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Johnnie's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $112,200 - $537,500 |
Franchise Fee | $15,000 - $17,000 | $30,000 |
Royalty Fee | 4.5%-5% | 6% |
Advertising Fee | 1.5% | - |
Year Founded | 1972 | 1984 |
Year Franchised | 1973 | 2005 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | * Available at headquarters: 1 week * At franchisee's location: 2 weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
At 16 years old, Bruce Jackson was flipping pizza at the original Johnny’s Pizza in Manlius, New York. He loved the business: serving piping hot pizza - always made with fresh, authentic ingredients - to happy customers, sitting down with the locals on a Friday night for a slice, or feeding the high school football team after a win. He saw opportunity. And he wanted to build his own. Most of our franchise operators are familiar with the feeling.
In three short years, Bruce opened a Johnny’s Pizza just off the Syracuse University campus with Johnny’s younger brother Rosario. After six years of success there, Bruce and a new business partner, Scott Allen, were ready for a move to warmer weather! Atlanta, Georgia is where they landed.
In 1977, Bruce and Scott wrote "Now Open” on a pizza box, stuck it in the front window of their storefront in Atlanta, and started selling pizza. One year later, they opened a second store. As entrepreneurs, they saw bigger potential in the brand and the business model they’d so carefully fine-tuned. In 1994, they officially began to franchise. In 2003, we needed a unique name to operate on a national level. So we gave Johnny a last name, and Johnny Brusco’s Pizza was born!
Now a new generation of leadership is guiding Johnny’s Pizza into the future. Bruce’s son, Luke, is expanding the business across the southeast and focusing on growth in dine-in, delivery and online ordering segments. We’re also focusing on ways to increase individual store volume growth, including new seasonal menu offerings and an expanded craft beer selection.